Oh Google+, you tried. Google dominates a good portion of my online activity: searching, gmail, drive, maps, contacts, calendar, docs, sheets and slides. Social networking? Not so much. The thing is there's nothing wrong with Google+, it's got the same great user-friendly interface Google is known for. The problem is it's a veritable wasteland.
Facebook is the big blue elephant in the room of social networking. I would consider myself a moderate Facebook user, I don't post much but I do go on a few times a day. I use Twitter in largely the same way. I don't need or want another social network, and I think Google+ was a little late to the party to draw me away from better established sites. I already had a Google+ profile left over from setting one up when it started, but I had a good look around to see if I could find a redeeming gem. (Spoiler alert: I didn't).
That being said, Google+ is Google's only flop. I use gmail and drive (Google's cloud storage service) daily. I will give hangouts a go but I would be unlikely to make the switch from Skype, Facebook video chat or FaceTime unless it offered exceptional and unbeatable connectivity.
I did a little research into Google+ and found that Edward Morbius had studied it in greater depth. Here is a summary of his findings.
- Of 2.2 billion Google+ profiles, online 9% have publicly posted content.
- A high proportion of these (37%) are YouTube comments.
- In January 2015 only 0.3% of profiles made a public post.
Well, Google you tried.