As I am just beginning my career in librarianship, my professional brand is, well, a bit thin. I signed up for LinkedIn a few months ago but had not filled in my profile. I've taken this opportunity to flesh it out and add a photograph, which I agree is really important. The breadth of my work experience is a little limited at the moment but I look forward to adding to it as time goes on and I become involved in more projects and find gainful employment! It is great that there are sections to fill in affiliated organisations, as I am a committee member of the new Student Library & Information Professional group SLIP Ireland. I've learned so much being a part of SLIP and it's great to get the opportunity to share that with potential employers.
Another Rudaí 23 blogger called LinkedIn a "snoopers paradise" and I agree. I am very conscious of online privacy and uncomfortable with sharing my whole CV freely, for any potential snoopers (or worse!) to peruse. As my profile grows I anticipate that I will be making more use of LinkedIn's privacy settings.
The idea of my "professional brand" links into the concept of "online reputation". Searching your own name in a private or incognito window is a great idea. Sometimes you can forget about that hideously embarrassing profile you set up on some long-abandoned website! Taking control of my online reputation is vital as I enter the job market, as well as being generally good practice. I don't want someone Googling me only to find mortifying photos, such as our lovely friends above.
You can connect with me on LinkedIn here (my newly personalised URL!): https://ie.linkedin.com/in/claremurnane
P.S. I had to unsubscribe from about 25 different LinkedIn newsletters. LinkedIn, get it together, that's cray.